Location Based Services(LBS)
Location Based services(LBS) enables us to provide targeted information specific to a location.
GPS is the best example of LBS we use frequently.
- Requesting the nearest business or service, such as an ATM or restaurant.
- Parcel or Vehicle Tracking
- Location-based mobile advertising in Mobile Commerce: Giving discount coupons or advertising directed at customers based on their current location.
- Mobile Check-In: To let your friends know about your current location.
- Games where your location is part of the game play.
- Locating people on a map displayed on the mobile phone.
- Turn by turn navigation to any address.
Almost 74 percent of smartphone users enable location-based services to get real-time information, with 18 percent using the technology to "check in" to
share their location with friends. location-based services can range from Google Maps to Foursquare. Most popular apps now include the feature. The mobile
photo-sharing app Instagram lets users tag a photo with its geo-location. Facebook launched its own location-sharing service, Places, in 2010.
Using Location-based services, your organization can tap into that on-the-go market by producing special offers and making it easy for your customers to
spread the word about your business. Location-based services give you a great way to identify and reward your frequent customers.
Best of all, these services offer FREE word-of-mouth advertising and promotions.