The time has come where consumer has starting craving for contextually relevant and targeted offerings from mobile, like it happened in the PC era. Consumers always have their mobile device with them, no matter where they go and need the most relevant information due the time & of course the screen size, constraints. Marketers need [...]
iPhone, BlackBerry and Android apps for Exhibitions: Ariose Software and FICCI partnered together to provide the participants of India Telecom 2011 a richer experience of the three day event on Mobile. Ariose Software created the ultimate experience over iPhone, BlackBerry and Android to provide a comprehensive event solution for the Visitors, Exhibitors, Sponsors and Organizers. [...]
More IT organizations are bypassing the desktop when building new applications, especially for external customers. Here’s what you need to know to create a strategy for mobile- application development. According to data Gartner published in June as part of its report “Magic Quadrant for Mobile Consumer Application Platforms,” 5 billion smartphones were in use worldwide [...]
The time has come where consumer has starting craving for contextually relevant and targeted offerings from mobile, like it happened in the PC era. Consumers always have their mobile device with them, no matter where they go and need the most relevant information due the time & of course the screen size, constraints. Marketers need to realize that getting consumers to buy a product or service is not as important as providing a tailored experience that gives them exactly what they want and need.
Need of the hour is Personalization, which ironically, is not a new concept but has evaded the mobile domain, as of now. It will be a key differentiator in mobile offerings and the key factor for success of mobile commerce. Marketers should focus on personalizing their efforts to better reach their audience rather than focusing on the next sale. The ideal situation warrants knowing exactly who the user is and giving them exactly what they want.
It’s should not be about the rut race i.e. me too on mobile. Marketers are focusing too much on getting their mobile campaign up and running rather than pay attention to see if it would attract their ideal demographic. Same look and quicker simpler routes like item catalogues or store locators won’t work in the long run. They can surely be just a part of the engagement.For example, finding restaurants nearby a specific location that the user is currently staying at versus sending the user deal information on different locations as food for thought for their next trip.Another example could be for a hotel, on whose mobile app/web the offering changes according to whether you are looking for a room or staying there.
Understanding the Consumers
Personalization is very important to mobile commerce success. The more customized you can present information on a small screen; the more relevant that data is likely to be. But there is a fine line between usefulness and intrusion. Using customer’s location and other phone information, the more likely consumers is to engage further but the catch here is what if consumer may be put off by seeing personalized information if they don’t feel that they have opted into share their specific information on that device. Also, what we need to keep in mind is that consumer on the move are less ready, willing and able to enter lots of data.
Marketers should use mobile to deliver relevant offers that are based on personal preferences, location, and other very personal real-time data, as well as link responses to actual transactions. If done right, this will help brands and retailers stand out from the crowd.
Keys to Success
Marketers should know who their target demographic is and what they are looking for. For example, we can create a more personalized experience by seeing what consumers are browsing for via the company’s mobile site and apps and next time the company’s customers use the mobile site or app, the homepage can display the items they are looking for or offer them something similar. Additionally, if a consumer is buying a dress, the company can offer that customer shoes that go with the dress, which will not only help drive more sales, but have consumers coming back for a tailored shopping experience.
Obviously, the best incentive for consumer is the special price/offer which allows the consumer to view mobile app/site as a resource for saving.
Few Pointers:
1. Currently, many brands and marketers are running mobile campaigns that lead consumers to unoptimized landing pages, making them pinch-and-zoom to view the content. Putting a QR code on a print ad is easy, for example, but the results are usually disastrous if the consumer experience is not tailored to the device being used to access the message
2. Call for Action should be there. The engagement either through mobile site or app should lead you somewhere meaningful. Marketers should build a mobile campaign around experiences and real world products interactions and ensure the site they land on is mobile optimized and connect it to a mobile commerce transaction whenever possible.
3. Doing too much on mobile is a recipe for missing your campaign goals.
Remember, according to Google 57 percent of consumers won’t recommend a business with a poorly designed mobile site.
India Telecom 2011 goes the Mobile Way
iPhone, BlackBerry and Android apps for Exhibitions: Ariose Software and FICCI partnered together to provide the participants of India Telecom 2011 a richer experience of the three day event on Mobile. Ariose Software created the ultimate experience over iPhone, BlackBerry and Android to provide a comprehensive event solution for the Visitors, Exhibitors, Sponsors and Organizers. The app provided features such as the event details, exhibiting companies list, floor plan, maps and directions, schedule and conference agenda, business sectors and much more. The mobile apps are an extension of the printed guide and having the data active even post event and making the event completely paperless. Mobile has now become a new platform for event marketing during the event and it is always convenient to carry complete conference information in a compact handheld device.
Ariose Software has a ready-to-use mobile app framework for Trade Shows, Exhibitions and Conferences for iPhone, BlackBerry and Android.
More IT organizations are bypassing the desktop when building new applications, especially for external customers. Here’s what you need to know to create a strategy for mobile- application development.
According to data Gartner published in June as part of its report “Magic Quadrant for Mobile Consumer Application Platforms,” 5 billion smartphones were in use worldwide in 2010, and that number was projected to exceed 6.7 billion by 2015, creating huge opportunities for consumer-oriented businesses. But in the mobile marketplace, where new releases and versions of mobile operating systems are coming out all the time, has made it difficult for businesses to develop and execute a coherent mobile strategy. And a strategy is critical to the success of such initiatives, analysts and CIOs agree.
In order to be truly useful, mobile apps cannot just be limited versions of existing Windows or Mac OS desktop applications. They need to be developed from scratch not only to work within the constraints of mobile devices’ small screens, finite memory and limited computing power, but also to take advantage of device features that desktops typically lack, such as multiple cameras, touch screens, and multimedia communications and animation.
Companies should take a deliberate approach to mobile app development, timing should be based on a careful analysis of the current market and its trends. Today, it’s about 15 percent of the addressable market, but within two years, mobile applications will have an impact on advertising, marketing, final selection and customer loyalty for the mainstream shopper, because the upper 60 percent of consumers, in terms of income, will have smartphones. Developing the apps is only a small piece of a successful strategy, however. Once you commit to developing mobile applications, especially for consumers, you’ll need to update them frequently—more often than you would a traditional website.
To discuss about crafting a mobile application strategy for your business, contact Ariose Software.
Is going mobile necessary? Is it really
necessary? Look around you. It seems everyone has a web-enabled phone, smart phone, iPhone, iPad, or a Blackberry. As smart phones continue to climb in popularity, mobile web is becoming extremely important for visibility and your online ‘image’. Mobiles have entered all the fields of our personal and professional lives making it an integral part for development. If you are still not convinced, read on to know why you need a mobile web for your business.
1. Consumer of today is well educated and tech savvy.
2. Everybody search for information, products and services on mobile.
3. Enquire about products and services using Enquiry Centers on mobile.
4. Send SMS’s with mobile web link.
5. Call through mobile web with one touch call.
6. Small Screen resolution and easy navigation.
7. Lighter site and reduced web page load time.
8. International audience and businesses of all size has gone mobile.
9. Watch photos and videos of products on mobile.
10. Access social networking sites (facebook, linkedin, twitter) through mobile.
To know more about creating a Mobile Website, visit
http://ariosesoftware.com/contactus.html
By Saurav Kataria, Ariose Software
Legal research becomes easier thanks to a mobile application called ‘Manupatra’, which lets users search information regarding the Indian laws and their interpretations instantly
Mobile Solution for Law
This application is a legal research resource which gives instant access to the entire set of Indian Case laws (since 1844) and Acts and allows intelligent searching of the comprehensive library.
With this, users can have access to the most comprehensive collection of legal information on their fingertips while commuting, in court (during argument to check opponent’s case) or working at an off-site client meeting.
Everything is going to be “mobile” in coming years!! From the watch you wear around your wrist to the car you drive!
Mobile Transparent
According to Deloitte, more than 50 percent of computing devices sold globally will not be PC’s this year. While PC sales are likely to reach almost 400 million units, Deloitte’s estimate for combined sales of smartphones, tablets and non-PC netbooks is well over 400 million. This shift has prompted some analysts to proclaim that “The era of PC is over”. However, Deloitte’s view is that this is not the case: PC unit sales are expected to rise by more than 15 percent every year.
Mobile app analytics firm Flurry has released a report comparing the daily engagement of smartphone users on mobile apps vs. Web browsing on the PC. Flurry says that daily time spent in mobile apps has now surpassed web consumption. The average user now spends 9% more time using mobile apps than the Internet.
Another advertising and research firm, Nielsen, also has the same story to say, supported by its latest statistics on smartphone sales in the US. They suggest that an important tipping point is on the horizon: The majority of mobile phone users will soon own smartphones, as opposed to feature phones.
All three researches conclude to only one thing—Mobile is the future!! Phones have become more than a means of calling and messaging. People want to stay connected 24×7 through Facebook via their smartphones and tablets. “Everyone wants everything everywhere”!!
By Mayank Taneja
For more click here
You must have observed many people in public places these days browsing the web on a smartphone such as Blackberry or Android. In fact, the number of mobile Internet users in India sprung from 8 million to 25 million in 2010 and that number is on the rise. The internet-capable mobile handsets is bigger (250 million units) than the base of desktop computers (around 35 million) in India. Clearly, Mobile web growth will overtake fixed web sooner or later.
In order to provide an optimal experience to this rapidly growing base of mobile web users, more and more website owners are pursuing mobile web development to ensure that their website is optimized for smartphone display. There are also a number of advantages worth considering, convincing website owners to embrace the mobile web.
1. Improved User Experience: Nobody wants to browse a desktop website on their smartphone! So, mobile websites are specifically designed for handheld devices such as your Blackberry, iPhone or a Nokia. Mobile-optimized websites significantly improve user experience and satisfaction and reduces web page load time.
2. Faster Download Speed: For less waiting and more browsing, mobile websites are specially designed for mobile standards and optimal download speed.
3. New Advertising Opportunities: Mobile advertising presents many new opportunities for reaching target audiences as it is growing at a rapid pace. However, you must ensure that your ads lead to mobile-optimized landing pages, rather than your regular desktop site, for optimal results and maximum ROI.
4. Brand Identity: A mobile web gives a positive brand identity of the organization. A mobile web gives a positive statement and help you stands out.
5. Competitive Advantage: It help you stands out among competitors- if your website doesn’t look good on a smartphone, users will move on to one that does. A mobile website ensures that you – not your competitors – capture visitor attention while you have it.
6. Engagement and Context: A mobile website allows you to engage with mobile-specific features such as click-to-call, mapping functions.
7. Portability and Connectivity: Mobile web can be accessed anywhere, anytime. It provides an opportunity to connect with target audiences in new ways, wherever they may be.
8. Improved Search/ SEO performance: A mobile web provides improved rankings on mobile-friendly search engines such as Google and Bing.
9. Inevitability: Within a span of few short years, mobile phones will overtake PCs as the most common Web access device used worldwide. The responsibility now falls on you to take advantage of the unique opportunities mobile offers, and to connect with the growing number of visitors who will access their website on mobile devices.
If you’d like to learn more about developing a mobile-friendly website for your organization, please contact us
–By Saurav Kataria, Ariose Software
Windows Phone 7(WP7) is probably the most “controversial” operating system in the mobile market today. While some say it’s one the biggest disasters of Microsoft, there are many others who fully support the OS.
Windows 7 Phone
But the Redmond giant has got enormous fans who are all praises for its new product. They claim that Windows Phone 7 devices have been selling 3 times faster than those of the Android OS, when it was initially launched. And they have got a point. The figures indicate that it took 6 months for Android to cross the 1 million mark, which WP7 just crossed in 2 months. Also the Android Marketplace hit 5000 apps in 8 months, compared to the Windows Phone Marketplace, which hit 5000 apps in just 1 month.
Microsoft is now preparing for the 2 big releases—the Mango update this year, and the release of Nokia W8, the first WP7 by the Finnish giant, in the upcoming year. With the release of Nokia W8, both the companies aim to regain their market share which they lost to their competitors.
by Mayank Taneja
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TIE and Sun Microsystems organized the SMASUP event at IIT Delhi on 23 Jan 2010. We got a chance to show case one of our solutions – TrackOnMap along with GVC.
TrackOnMap is a complete tracking solution that can be used along with a GSM/GPS enabled hardware device, mobile phone. The TrackOnMap has a enterprise grade backend platform that allows users to track multiple devices in one go. The solution is very useful for vehicle management – for school buses, trucks, fleet of vehicles across variety of verticals. The solution on real time as well as historical details to their users.
We got a wonderful chance to interact with top industry experts, VCs, potential and current customers. It was a very good platform to validate the work that we are doing.
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